Monsanto Philippines launches animated version of only Filipino children’s book on Bt corn


 LINAS TOWN RISES AGAIN
Monsanto Philippines recently launched the animated version of the only Filipino children’s book on biotech corn seeds titled Lina’s Town Rises Again.
 
Lina’s Town Rises Again was written for elementary school children to develop a basic understanding of the impact of agriculture products, specifically Dekalb corn seeds in social, economic and environmental terms. It touches on the themes of sustainability, collaboration and safety by narrating the true and inspiring story of how agricultural biotechnology seeds positively transformed a woman farmer’s life, and enabled her farming community to recover economically in the aftermath of a devastating typhoon.
Farmer Consolacion Reyes’ life turned upside down when Typhoon Pablo not only destroyed her house and crops but also her community – homes, farms, and livelihoods. She and her neighbors were forced to take shelter at an evacuation center when the entire municipality of Lambayong went under water. Upon returning to the village, they saw that the super typhoon had destroyed everything.
Seeing her difficulty, a good samaritan lent her money which she used to buy a bag of Dekalb corn biotech seeds. Her harvest was abundant; so after some time, she was able to get back on her feet. A few harvests later and she started to earn consistently higher income. Now, she is among the more prosperous farmers in her town.
The story is authored by Chat Ocampo, Corporate Engagement Lead – Philippines, who has previously authored two children’s books. The book was written in an informative writing style to  keep the interest of young readers while conveying some highly technical information on seeds and deliver messages of sustainability and safety.
By writing this book, Ocampo feels she is able to do her share in “keeping the younger generations interested in matters related to agriculture while reaching out to equally important societal audiences such as young parents and teachers.” #

About tuklasinnatin

A Journalist and served government for 20 years. A community organizer and rose from the clan of artist and novelist.
This entry was posted in Agriculture and tagged , , , . Bookmark the permalink.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s